The Importance of CRMs

A CRM (Customer Relationship Manager), for many small businesses, will often start out as a small excel worksheet. This solution can work for the small number of customers a business usually starts with. However, as your business grows, the customers in the database grow too but your time is fully occupied by delivering for your customers.

CRMs are important for differing reasons, the most obvious one being that they list your customers and their contact details. But they also do a lot more…. a good CRM can identify trends to show things such as who your most and least valuable customers are. An effective CRM provides the building blocks to market your business. It provides a list of customers, old and new, who have at some point been interested in the products you offer. Using this list is a great way to target customers so that they become repeat customers.

An effective CRM system can:

  • Increase sales and profits through the analysis of data enabling business owners to better time promotions and offers and also cross-sell products
  • Provide effective marketing channels
  • Enhance customer satisfaction (and therefore customer retention)

CRMs need to be easy to use, with minimal effort to maintain. Do you have a customer database or CRM that just doesn’t work for you anymore? Have you been thinking about getting it updated but just don’t have the time to spare?  A Cloud-Based Solution costing from as little as £12 per month.

Contact Alex at Virtual Support Services Business to see how we can help. We can discuss your CRM needs; we can set up a new off-the-shelf CRM, migrate existing contacts, set up regular analysis reports and set up email marketing templates. Get in touch alex@vbss.co.uk.