Blog Posts from October 2015

The Importance of Customer Databases….

A customer database, for many small businesses, will often start out as a small excel work sheet. This solution can work for the small number of customers a business usually starts with. However, as your business grows, the customers in the database grow too but your time is fully occupied by delivering for your customers. Customer databases are important for differing reasons, the most obvious one being that they list your customers and their contact … Continue reading

Does your Business deliver Brand Consistency?

When I ask people what branding is, almost always, the first response is a company’s logo, a sign above a shop or sometimes I may hear that an advert represents a company’s brand. But branding is much more than just one thing. It is the end to end process a customer experiences whilst doing business with you. It is the impression left with that customer once they have the product or have used the service. … Continue reading